Brightspark

Brightspark is an Irish Internet consultancy that jumped on the blogging bandwagon just under three months ago. It has a blog about what it does, with occasional forays into how it does it. One entry last August entitled "The nuns were right!" explains hwo the convent education has rubbed off: "The amount of times in the past few weeks alone that I've simply bumped into people that I need to engage for business. How glad I've been that I'm not in a tracksuit."

The writer also talks about the Irish weather and skangers, fresh flowers in the office, networking skills, coming up with a decent business name, choosing an ISP, appeals they've made for people to take part in focus-group sesssions (and how they got on afterwards), and other start-up concerns.

But back to those nuns. "Dublin is a small city, and my advice to any aspiring entrepreneur is to remember that and dress for success every morning. The nuns were right. You are carrying a reputation on your back. And Brightspark is a definitely a well cut trousers, high heeled sandals, shimmery blouse kind of company. If you want to work with an egg-stained T-shirt, polyester tracksuit kind of firm, please log out." So there.